'Sunset' strawberry introduced as new variety(新品種イチゴは「ゆうやけベリー」)

Yuyake Berry, a new strawberry variety developed by the Fukushima prefectural government(福島県が開発したイチゴの新品種「ゆうやけベリー」)

 The Fukushima prefectural government has developed a new variety of strawberry for the first time in some 20 years and named its new creation Yuyake Berry. The strawberries will hit the market in late December.


 It took the local government 10 years to develop the Yuyake Berry by crossing the Tochiotome and Kaorino varieties.
 The Yuyake Berry plants bear fruit that often grows to the size of a ¥500 coin or larger while also possessing a mild sourness and a strong aroma. Since the variety can be harvested earlier than other kinds of strawberries, it is expected to command high prices during the Christmas season and the year-end and New Year's holidays.


 The name was chosen from more than 17,000 entries because the word yuyake, meaning "sunset," connotes the orange color that is one of the variety's distinctive features.
 The logo, designed based on advice from experts such as Michihiko Yanai, a creative director hailing from Koriyama in the prefecture, was created with a wish to "bring happiness to people's mouths, like a sunset reddening the sky, and make them feel hopeful about tomorrow."


 This fiscal year, 14 farmers are growing the variety on a total of 0.6 hectares of land. The total haul is expected to be a modest 18 tons, so the strawberries will be sold only within Fukushima Prefecture. The prefectural government plans to expand the production area for the variety from the next fiscal year, and by fiscal 2025 it hopes to increase the planting area to over 10 hectares.


 "We would like to launch full-scale sales of the strawberries at home and abroad from the next fiscal year as a high-priced, original brand strawberry, just as with our prefecture's premium brand rice, 'Fuku, Warai,'" said Gov. Masao Uchibori.

( Translated by The Japan News )


 【 2022年9月21日付・福島民友新聞掲載 】